Online food ordering is a process of food delivery or takeout from a local restaurant or food cooperative through a web page or app. Much like ordering consumer goods online, many of these allow customers to keep accounts with them in order to make frequent ordering convenient. There is growing preference for online shopping among consumers owing to their hectic schedules and busy lifestyles. The increased internet penetration, quick access to smartphones, and simplified e-banking systems have resulted in more purchases through the online channels. This has propelled several food chains to shift towards online portals to enhance online ordering by offering improved selection, convenience, transparency, and security to the customers. Most of the orders received by these food portals are through mobile phones as these provide consumers a secure and easy way to pay and order food from local takeaway restaurants. Consumers can also track their order through their smartphones through re...